For the 2014 FIFA World Cup held in Brazil, Adidas main partner and supplier of the event revealed the official ball called "Brazuca." Part of the social campaign, Adidas gave an actual voice and a Twitter profile to the famous ball. Followed by more than 3 million people, this handle quickly gained a lot of traction. Morning Bondi was commissioned to take a few photos of the ball on Bondi Beach.
See Brazuca Twitter profile: HERE