Happy Hump Day!

September 14, 2022

Morning gang,

How’s everyone today?

Personally, I’m super pumped for a few reasons: this morning was glorious, I’m about to officially launch my Social Media Agency in a few days (follow me on LinkedIn to watch it unfold) and tomorrow is my birthday. #TripleWinning. BOOM!

Back to what you came up for, this morning was unreal. The colours at sunrise were spectacular, it was pretty warm and the surf was kinda alright in the middle and North Bondi.

That’s it for today, enjoy the photos and chat with you tomorrow,

Cheerio,

Amo

Bondi Icebergs Gym has to be one of the best gyms in town

Les archives. Another day, another rainy day… As I could see it was not raining, I ventured down much later than usual, around 6:45 am. I just arrived and a light drizzle started. What are the chances?! I joined my mates for a quick dip in the ocean and coffee at Chapter One (my unofficial gallery, they have five of my prints on the wall). Still worth going out, if you ask me… Have a great day my friends and stay warm as it’s a bit nippy at the moment. Ciao, Amo PS: I’m going camping this weekend with a bunch of mates but pretty sure I don’t have the right equipment to cope with the cold. I only have a summer sleeping bag… It’s going to be fun, they say. 🤦🏽‍♂️🥶

Rainy days. Do you know what rainy days mean? It means archive days. Here are photos from the past couple of months, most of them were my second favourite ones so you wouldn’t have seen them before. As you know, I love doing my Morning Bondi routine but it actually takes so much time. I’m talking about the photo bit especially. At the moment, I take photos from 6:30ish when the sun is up for roughly 30-40 minutes, then selection of the good photos for 20 mins, light edit the best ones for 10 mins, then write the morning blurb for 3-5 mins (I tend not to overthink this, as you can tell), then upload of each individual photos on the blog for 10 minutes, then newsletter for 5 minutes, then Instagram for 3 minutes, Facebook 3 minutes and Instagram Story 3 minutes. Basically, around 1.5 hours on average. So yes sometimes, I’m glad when it’s raining as I’m saving so much time. Have a beautiful day, despite the weather, and chat with you tomorrow, Xoxo Amo

Golden Sea. Slow start this morning, it was pretty average unless you could wait up to 8am (I couldn’t) to see the sun popping out behind the curtain of clouds. It was all about the golden reflection of the hidden sun on the water. Gold 24-carat for a few minutes. I don’t have much to tell you today except that if you live locally and love ‘Shark Tank’ TV show, you will love the local version of it. It’s called the Bondi Innovation Shark Tank organised by the @bondichamber and it’s next Wednesday at @hotelravesis You can find all the deets in the media release and book your tickets on the blog. I’m going with my awesome business partner Mary Proulx and supporting Sam Cust, one of the sharks (I think that’s what we call them). If you come down, let’s have a beer and break bread (what I love the most about our business name is that the puns are endless). I loaf you! (see) Amo

Nothing to worry about, it's just a tornado off North Bondi, ... 🌪️😲 I took this photo this morning around 9:30 am. I was shooting with @versefinejewellery in South Bondi when we saw this waterspout tornado coming out of nowhere. Scary much? Look closely and you can see the person around Ben Buckler's cliffs running for his life... That's all folks!

Pure Heaven. What another beautiful start to the day! While yesterday was all about big waves, today was all about the mad reflo on the sand - absolutely stunning. I was sitting just next to Morning Bondi HQ and was snapping like a maniac. Have a cracking weekend and subscribe to the newsletter if you want to see the photos earlier in the day - new Morning Bondi formula. ;) Xoxo Amo

Bombastic. OMG, what an incredible morning! It's a very late update as I had a pretty busy day and didn't have a chance to post before now. The newsletter was out around 10am though, so subscribe to it if you want to see the photos before everyone else. It was honestly one of the best mornings we've had for a little while. The light, the waves and the surfers braving the waves. Xoxo Amo

Low-tide goodness. What a stunning morning! Today was all about the low-tide gold reflection. It was just the perfect conditions for photos. The problem, only a few people out including two metal hunters. I was with fellow Frenchy @dianeperreau all morning. I reckon she’s the most popular French person in Sydney. So many people are stopping her every morning to have a chat and take a selfie with her. Have a lovely day my friends, Ciao, Amo

Into the wild. What a cracker of a morning! For a change of scenery, I ventured down to Bronte this morning. I reckon I made the right choice, it was just an incredible show. I was with my mate @paolocattaneophoto for the entire morning and we were just looking at the waves rolling in. Bronte Pool was the best place in da house. If you follow me on Instagram, you would have seen the very rare video of me talking to the camera. With @bread_agency, my agency, I recently started working with the team from @in2thewild.aus, the best tiny houses business around. In order to have a better understanding of the experience, the client kindly invited me to go for a couple of days with my wife and daughter. Real legends, best onboarding! The whole experience was amazing - especially for someone like me that is pretty hyperactive. I just ‘re-wilded’ for two days. Even though the network was working where we were, I put my phone in airplane mode the whole weekend and made the most of the experience. The tiny house was kitted with all the things that you need, all the products in there are premium and sourced from ethical brands. Let’s be honest the firepit and outdoor bath were the highlights for me. I would highly recommend it to anyone, especially if you are like me and struggle to switch off. They are running a Winter Campaign which is all about swapping your usual beach days for days in the wild. You can book one of the 46 cabins all around Australia using the link in my Stories to get up to 20% off this winter OR alternatively try your luck entering the simple giveaway that they are organising on their Insta. You can thank me later! Xoxo Amo

Monday Madness. This is a very late update compared to usual but busy day today. This morning was just nuts down the beach. I only took a few photos before having to rush to an early meeting in the city. The swell should still be here tomorrow, so go and have a look if you can. Xoxo Amo

FriYay. How’s everyone today? After two days in Melbs (Melbourne for the hipsters), I’m back in the hood. What a morning! Incredible light, the surf was ON and the Icebergs was packed - perfect for photo ops. This morning I caught up with my mate Ben, a fellow Frenchy that I haven’t seen for years. We hung out around the Bergs and finished with a swim in South Bondi - how original. Enjoy your weekends my friends. Mine is going to be pretty epic. I’m going into the wild, literally. That’s right, I’m going to one of @in2thewild.aus’s tiny houses. More on this subject later. Stay tuned people! Have a cracking weekend, Lots of love, Amo

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