Happy Monday!

February 26, 2024

Morning my friends,

Hope you've all had a great weekend. What a lovely start to the week!

When I arrived at the beach, I could tell that it was going to be a nice one and guess what it didn't disappoint for a second.

Pink clouds and golden light for the win. There were a fair bit of people making the most of their mornings.

I started in South Bondi and finished in North to join my mates. North was nice but South still wins.

Have a lovely week my friends!

Xoxo

Amo

Dylan Rivier, I told him that I had bigger arms than him.

Morning Bronte

February 13, 2024

Morning my friends,

Hope you are all well and ready to win the day.

This morning for a change of scenery, I ventured to my second favourite beach of the East, Bronte.

Started by the pool and finished with the Authenticity Ice Bath gang.

Alex Ross from Authenticity is an absolute legend and organises ice bath sessions every week for FREE. Yep, that’s this type of guy who loves to give back to the community. Saying this, he’s currently looking for a brand sponsor to help him and the charity he’s partnering with to pay for the ice. So if you are a marketer and sitting on a pile of cash and don’t know what to do with it, please reach out to him. He’s not asking for much. In exchange, you can brand his ice buckets and he can organise tailored events for your company. Go nuts! He deserves it.

On another note, unless you are following me or Bread on LinkedIn, you might not be aware that we are now looking for another Social Account Director to join the 🍞 team. Yep, we went BIG this time and splashed our entire recruitment budget on that sign but finding the best candidate for the job is worth it.

Have a cracking day my friends and chat with you on Friday,

Xoxo

Amo

If you don't take a photo, were you even there?!

ON & OFF

February 12, 2024

Morning team,

Hope you've all had a good weekend.

Slow start here, the sun popped up late around 6:30 am. It was glorious for 15-20 minutes with lights ON, then OFF for the rest of the morning.

I was with fellow Frenchies Diane and Loic to watch the show on one of their last mornings before heading back to France, then ventured down for a quick dip in South Bondi. The water was rough but the temperature was divine.

Have a great week my friends and please be warned that I won't post much this week as I'm at a conference on both Wednesday and Thursday.

Ciaooooo,

Amo

Finally

February 8, 2024

Morning gang,

How's everyone doing?

If you listened to the podcast, you would have heard that over the years, I became picky and only take photos when it's worthwhile. The past few days have been pretty damn 💩 so guess what? I didn’t take any photos and I’m ok with that.

This morning, the sunrise took its time but when the sun was up, it was gorgeous. I spent my morning with my good friend Caroline, then joined my mates post-training, a quick dip in the rough water and back home.

I honestly don’t have much to say so I will leave you there. Let’s hope that tomorrow is going to be nice again. 🤞🏼

Xoxo

Amo

Always good to hangout with **Caroline Groth**

A good representation of me and my workload atm

It's Friday!

February 2, 2024

Morning peeps,

How's everyone doing? Happy Friday, as they say.

This morning, the whole of Bondi was down there enjoying the sunrise. It was a late start, the sun only popped up over the clouds around 6:30 am.

People, so many of them, the Icebergs was packed, the beach was the same and all around the streets, coffee shops... Only Fridays bring the crowds like that!

Other than that, a few things to mention (for the ones that bother reading up to here)

- Chris, from @the_bondi_podcast released the first teaser of our 30 min conversation. The full episode drops on Sunday so subscribe to the podcast on Spotify or YouTube, not to miss it.

- Modibodi & Messina are giving free pairs of 🩲 and 🍦 on Saturday from 11-2 pm on Campbell Parade (around Roscoe Street). More info HERE. See you down there! 🤩

- And finally, last night, I attended the Alliance Française French Film Festival Media Launch. No, I'm not media but part of the Board of the Alliance and Festival sub-committee. That's my posh self. I always find a way to drink champagne on red carpets. Oui oui! 🇫🇷🥂🎬

I think that's enough promo for one day. #YouAintHereForThatAreYou?

Stay cool and enjoy your well-deserved weekend, you deserve it!

Xoxo

Amo

Once you are that deep, it should be pretty easy

BIG ⚡️ ENERGY

January 31, 2024

Morning people,

How’s everyone today? Loving life?

I woke up early pretty pumped.

It’s a big day for Bread as we are officially announcing our global partnership with Modibodi. You’ve heard it first, I mean almost… If you work in Marketing, you will have probably seen it already in the trade press. Here is one of the articles but there are heaps more to come in the next day or so. BOOM!

🩲 + 🍞 = ❤️

Other than this, the sun showed up late, almost around 7 am. The light had a vintage sepia feel. I bumped into a few legends, snapped like a maniac for 20 minutes, and then back home for some calls.

Have a cracking day my friends,

Xoxo

Amo

Chris Beattie from **The Bondi Podcast** (my interview with him should be dropping real soon)

Lisa Dempsey about to go for her daily sand run

Lunchtime update

January 29, 2024

Afternoon people,

Hope you are all well.

My apologies for the late update. I’m sure you were all eagerly refreshing your feeds every two minutes to get your daily fix of Morning Bondi photos. I was just busy working - yeah, that happens sometimes and let’s be honest 🍞 (click on the emoji) will always take priority.

This morning was ‘gold-gious’ (gold and gorgeous) that doesn’t really work. Does it? I started in South Bondi and finished in North Bondi. I bumped into good friends along the way. Exactly what I like about my routine.

Alright, that’s enough blabla for today, you are not here for that. Enjoy the photos and chat tomorrow!

Xoxo

Amo

Glory Days, one of the best coffee shops in town

Monday Blow

January 22, 2024

Morning everyone,

Great weekend? Stunning weather, that’s for sure!

Woke-up early as I wanted to squeeze a run before sunrise. I arrived right on time for the show.

With the wind blowing and the wild surf, the sunrise was pretty spectacular. Took a few photos around the Bergs, yeah, I know, I’m a creature of habit… then joined my mates in North Bondi for the workout finisher and swim.

Have a cracking 4-day week my friends,

Chat tomorrow,

xoxo

Amo

Vitamin Sea

January 19, 2024

Morning my friends,

Happy Friday, as they say.

What a cracking sunrise! Did you see it? Well worth the early alarm clock.

I joined my mate Loic Puyo (fellow Frenchy and ex-pro soccer player) in the surf. It was the perfect morning for it.

Now let's be honest, taking photos in the surf is the most challenging thing that you can do.

Here is what's going on:

- You are swimming while taking photos with a pretty heavy housing (thank god the OM-System water housing is pretty light. Yeah, I’ve been sponsored by OM-System (formerly called Olympus) for the past 7 years and am very proud to say it.)

- As you want to be in the middle of the action, you are getting hammered by the waves and dodging surfers coming straight at you.

- You constantly have droplets on the port so you need a homemade squeegee as large as your port to clean it.

- After a while, the housing can get foggy because of the temperature difference between outside and inside the water.

- After 45 minutes in the water, you feel like you've done a triathlon...

All this to say, if you see great photos taken in the surf (not talking about mine here), you should double appreciate them and double like them.

That's it for today, enjoy your weekend.

Xoxo

Amo

PS: In case, you didn’t see my Story last night, we are looking for a Social Media Manager to join Bread Agency. Check the post that I put up last night on my LinkedIn (Fun, yeah?) and the job ad here. If it's you or know someone get in touch...

I can never remember what's Gareth Morton's business called?

Elliot & Eleonore - some other good looking Frenchies

Sunrise from the water is always special

A good representation of my vision in the morning

Sun of a beach

January 18, 2024

Morning gang,

How’s everyone today?

I was awake by 4:30 am this morning. Don’t ask me why. Probably because I knew that the sun was coming back into town. Gosh, it feels good to see some sunshine again!

The sunrise was sun-sational, the temperatures outside and inside the water perfect, the people all around happy and I bumped into heaps of friends. Life is good! Hope you had a great morning too.

Last night, I had a chat with Chris from The Bondi Podcast, 20 minutes of me talking about ‘Morning Bondi’. The episode should come up in the next two weeks. Honestly, I’m not even sure if what I was saying was interesting or even making any sense. If you like my morning blurbs then you might like it. If you are only here for the photos, you might fall asleep - fair enough.

Have a cracking day my friends and chat tomorrow,

Xoxo

Amo

Sun of a beach - not a great photo technically but who cares sun is back and it feels good!

Life is precious

January 12, 2024

Morning my friends,

[UPDATE TO THE BELOW POST: As Lifeguard Harrison Reid mentioned in the comment section on Instagram, this was a fake alert, just a swimmer that left his belongings overnight and people thought that he committed suicide. My apologies for the fake news, definitely not my intention to do something like that but the message remains the same, please look after yourselves and check on your mates.]

Hope you are well. My apologies for the radio silence the past few days but between being busy with work and the average sunrises I didn't take any photos.

This morning was glorious but sadly we woke up with the sight of a helicopter looking for a body lost at sea. Earlier today, someone decided to take their own life by jumping from the cliff of South Bondi.

This is honestly devastating to witness. I appreciate that some people can go through rough patches but life is too precious to do this.

If you ever feel down, chat with your family and friends, mental fitness organisations such as Lifeline Australia (Call 13 11 14), Beyond Blue (Call 1300 22 4636), join some of the local Mental Fitness Communities that I listed out in this blog post or you can even reach out to me directly, I would happily listen and aim to support you.

Please take care of yourselves, life is too short not to live it to its fullest and check in with your friends and family.

Lots of love ❤️🫶🏼❤️

Xoxo

Amo

Good on these guys trying their best to find the body

I've never seen the chopper going that close to the water

Join Communities like the Salties - heaps more on this **LINK**

The Bondi Lifesavers doing their best too...

Icebergs busy on Fridays, nah not at all

Happy birthday Grant from **One Wave**! Another great community helping with Mental Fitness

First in, first ripples on the wrong lane

North End

January 8, 2024

Morning gang,

How’s everyone today? How was your weekend? What a glorious weather we had!

This morning, I joined my mates for training down at the bars in North Bondi. It’s funny how I didn’t miss training the past 8 months but it’s always fun when you do it with mates and you feel like a million bucks afterwards. I mean, not right now, even sitting at my desk hurts…

I have said it before and I’m ready to cope with all your criticism but let’s be honest at sunrise North Bondi is not as nice as South Bondi. It’s fabulous on Fridays with the Murphs, Salties, Knoxys and the Bondi Swim Club, otherwise, there is not that much activity compared to the South End. Yeah? Am I right?

Have a cracking week!

Xoxo

Amo

Started Morning Bondi with this guy, 13 year ago...

Bondi Social

January 4, 2024

Morning gang,

How’s everyone today?

This morning was a real cracker. Sunrise was nice, light was on point, surf was alright but more importantly I bumped into so many people. And, let’s be honest that’s what I love the most about my Morning Bondi routine…

Over the past 13 years doing Morning Bondi, I have met 1,000+ people down the beach and for someone like me that is very much what we call a ‘people person’ (not a big fan of this terminology), this is heaven.

The Bondi Community especially in the morning is second to none. I doubt that there are that many communities in the world like that, definitely not Paris, where I originally come from. You will be lucky if someone smiles at you, so a random ‘Bonjour’ would be merely impossible. Ok, I tend to exaggerate a little but you got the point.

Have a cracking day and enjoy the sunshine, I certainly won’t. I’ve been back at work since the 2nd and it’s busy (not a big fan of this word too but I haven’t found a better one to date).

Xoxo

Amo

The Frenchies (Diane Perreau and Loic Puyo)

Bondi Wonders

January 3, 2024

Morning my friends,

How's everyone feeling today? I’m fin-tastic, thanks for asking!

Full house today for the 3rd day of the year. Bondi is full of wonders. Shell-yeah, I even bumped into a real-life mermaid aka The Official Bondi Mermaid. She was mer-mazing!

I replicated a version of my popular 'First in, first ripples' shot with Rob's help. The brief was simple: “Rob dive in Line 5 and let the magic happen”. Thanks for your help mate.

Finally, I bumped into all the usual suspects back to their routine.

Hope you had a great morning,

Xoxo

Amo

'First in, first ripples' Replica with Rob's help

2024

January 2, 2024

Morning gang,

Hope everyone is happy and healthy. Happy New Year my friends!

New year, new me… You’ve heard it first, I’m going to try to be a bit more healthy this year. It already started pretty well with a family lunch yesterday at Macca’s (McDonald’s for the non-Aussies). I’m very good with this resolution thing. 🤦🏽

After a good 2 weeks hiatus, I’m back to my routine. I’m always afraid that Bondi might change when I don’t go down every day but nothing to worry about, it is still the same: the Influencers in the Wild are still going strong at the Icebergs looking pretty and taking 1,000 photos from every angle. We are safe!

I joined my mates for coffee and swim. Of course, I had to take photos of them. They were begging for it.

Have a lovely week and chat tomorrow!

Xoxo

Amo

"Do the tree pose, it's gonna look amazing and natural"

Last Monday

December 18, 2023

Morning gang,

Hope you’ve all had a great weekend.

Last Monday before the break. Who’s excited? I certainly am to relax a little between Christmas and New Year’s Eve. 2024 promises to be another big year, which is awesome. Bread Agency is on a roll, that’s all I can say… No shortage of opportunities, that’s for sure - which is awesome to see! 🍞🚀🤘🏼

This morning was incredible. The light was on point. I ventured next to the Icebergs, not so much at the top of it this time but at the bottom. The tide was perfect for it. Love this angle, I need to do it more often.

Have a fantastic week my friends and enjoy the last ride before the break.

Cheerio,

Amo

PS: If you are in marketing and want to read my Social predictions for 2024, Marketing Mag just published them 10 minutes ago. Yeah, sometimes I write semi-intelligent stuff. How good is the visual!

BOOM!

December 12, 2023

Morning gang,

Now we are talking... What a morning my friends!

The sunrise was sun-sational, the golden light exceptional, the surf good enough and I bumped into so many local legends.

Honestly, it's hard to beat a morning like this.

Rather than carrying on talking nonsense, here are some of the photos that I captured this morning.

BOOM!

Amo

Late to the party

December 11, 2023

Morning beautiful people,

How’s everyone this morning? Did you have a great weekend? Mine was excellent, thanks for asking. The highlight was yesterday watching the Sydney Kings play against Melbourne at Qudos Bank Arena. Thanks again to my mate and basketball team captain Baz Dubois for the tickets - we had the best seats in the house.

This morning I woke up at 5 am, I was down there by 5:30 am but no sun in sight - enjoyed a sleep-in I guess? It was only when I was back from my walk in Bronte that it decided to show its face. And then it was glorious.

Mondays are always a bit quiet but lucky, there was just enough to take some photos.

Enjoy my friends and have a great week!

Xoxo

Amo

It could be a great ad for Bondi Icebergs...

I will do whatever they are doing any day of the week...

Pot of gold

December 7, 2023

Morning people,

How’s everyone this morning? Ready for the heatwave for the next three days? Brace yourself and stay cool - swimming is my remedy for that.

This morning for a change I ventured to Bronte Beach or should I stay at Bronte Pool? I spent an hour there taking photos of all the activity. I have to say I love this place almost as much as Bondi. The pool was packed when I arrived at 5:30 am.

The pool is a real pot of gold, especially when the light hits the water's surface. The people? All very friendly. I also bumped into a few local legends. A new swim group is about to start called ‘The Squids’, you’ve heard it first here.

Tomorrow morning, I will do my best to go down but as I have a Christmas party tonight on a boat, let’s see how I feel at 5 am. me showing off? Never!

BOOM!

Amo

Martha, out of focus but still like the shot

Best way to wake up, jumping in the ocean

Blowing

December 6, 2023

Morning gang,

How’s everyone today? I’m very well, thanks for asking.

After a fun Christmas party with the Naturally Good team and a few drinks in, I still woke up at 5 am as I wanted to be there for sunrise. I’m glad that I did, it was well worth it - minus the wind.

I went for a lazy stroll from the Icebergs up to the icebathers mid-Bondi. I stopped along the way to take a few photos of what was going on in front of me. Besides the various groups doing their thing, there were not that many people around.

Have a fantastic day and chat tomorrow,

Xoxo

Amo

PS: I love gifts (who doesn’t really?) so if like the legends from Hiatus Beers you want to drop some Christmas treats. Go nuts! Thanks for the non-alcoholic beers team, they are delicious - the perfect beverage when you want to limit your alcohol intake this festive season.

The Conscious Community doing their thing

If a fashion icon like **Jeff Lack** wears his **Bread tote** proudly, we must be onto something...

Are you into Ocean Swims? Join the BOSS crew

Luke Galea capturing his 'A Space For Being' group, free meditation, join his gang

Mr Smile. Harries Carroll, always good to this legend

The biggest reflector on the marketplace

Les archives. Another day, another rainy day… As I could see it was not raining, I ventured down much later than usual, around 6:45 am. I just arrived and a light drizzle started. What are the chances?! I joined my mates for a quick dip in the ocean and coffee at Chapter One (my unofficial gallery, they have five of my prints on the wall). Still worth going out, if you ask me… Have a great day my friends and stay warm as it’s a bit nippy at the moment. Ciao, Amo PS: I’m going camping this weekend with a bunch of mates but pretty sure I don’t have the right equipment to cope with the cold. I only have a summer sleeping bag… It’s going to be fun, they say. 🤦🏽‍♂️🥶

Rainy days. Do you know what rainy days mean? It means archive days. Here are photos from the past couple of months, most of them were my second favourite ones so you wouldn’t have seen them before. As you know, I love doing my Morning Bondi routine but it actually takes so much time. I’m talking about the photo bit especially. At the moment, I take photos from 6:30ish when the sun is up for roughly 30-40 minutes, then selection of the good photos for 20 mins, light edit the best ones for 10 mins, then write the morning blurb for 3-5 mins (I tend not to overthink this, as you can tell), then upload of each individual photos on the blog for 10 minutes, then newsletter for 5 minutes, then Instagram for 3 minutes, Facebook 3 minutes and Instagram Story 3 minutes. Basically, around 1.5 hours on average. So yes sometimes, I’m glad when it’s raining as I’m saving so much time. Have a beautiful day, despite the weather, and chat with you tomorrow, Xoxo Amo

Golden Sea. Slow start this morning, it was pretty average unless you could wait up to 8am (I couldn’t) to see the sun popping out behind the curtain of clouds. It was all about the golden reflection of the hidden sun on the water. Gold 24-carat for a few minutes. I don’t have much to tell you today except that if you live locally and love ‘Shark Tank’ TV show, you will love the local version of it. It’s called the Bondi Innovation Shark Tank organised by the @bondichamber and it’s next Wednesday at @hotelravesis You can find all the deets in the media release and book your tickets on the blog. I’m going with my awesome business partner Mary Proulx and supporting Sam Cust, one of the sharks (I think that’s what we call them). If you come down, let’s have a beer and break bread (what I love the most about our business name is that the puns are endless). I loaf you! (see) Amo

Nothing to worry about, it's just a tornado off North Bondi, ... 🌪️😲 I took this photo this morning around 9:30 am. I was shooting with @versefinejewellery in South Bondi when we saw this waterspout tornado coming out of nowhere. Scary much? Look closely and you can see the person around Ben Buckler's cliffs running for his life... That's all folks!

Pure Heaven. What another beautiful start to the day! While yesterday was all about big waves, today was all about the mad reflo on the sand - absolutely stunning. I was sitting just next to Morning Bondi HQ and was snapping like a maniac. Have a cracking weekend and subscribe to the newsletter if you want to see the photos earlier in the day - new Morning Bondi formula. ;) Xoxo Amo

Bombastic. OMG, what an incredible morning! It's a very late update as I had a pretty busy day and didn't have a chance to post before now. The newsletter was out around 10am though, so subscribe to it if you want to see the photos before everyone else. It was honestly one of the best mornings we've had for a little while. The light, the waves and the surfers braving the waves. Xoxo Amo

Low-tide goodness. What a stunning morning! Today was all about the low-tide gold reflection. It was just the perfect conditions for photos. The problem, only a few people out including two metal hunters. I was with fellow Frenchy @dianeperreau all morning. I reckon she’s the most popular French person in Sydney. So many people are stopping her every morning to have a chat and take a selfie with her. Have a lovely day my friends, Ciao, Amo

Into the wild. What a cracker of a morning! For a change of scenery, I ventured down to Bronte this morning. I reckon I made the right choice, it was just an incredible show. I was with my mate @paolocattaneophoto for the entire morning and we were just looking at the waves rolling in. Bronte Pool was the best place in da house. If you follow me on Instagram, you would have seen the very rare video of me talking to the camera. With @bread_agency, my agency, I recently started working with the team from @in2thewild.aus, the best tiny houses business around. In order to have a better understanding of the experience, the client kindly invited me to go for a couple of days with my wife and daughter. Real legends, best onboarding! The whole experience was amazing - especially for someone like me that is pretty hyperactive. I just ‘re-wilded’ for two days. Even though the network was working where we were, I put my phone in airplane mode the whole weekend and made the most of the experience. The tiny house was kitted with all the things that you need, all the products in there are premium and sourced from ethical brands. Let’s be honest the firepit and outdoor bath were the highlights for me. I would highly recommend it to anyone, especially if you are like me and struggle to switch off. They are running a Winter Campaign which is all about swapping your usual beach days for days in the wild. You can book one of the 46 cabins all around Australia using the link in my Stories to get up to 20% off this winter OR alternatively try your luck entering the simple giveaway that they are organising on their Insta. You can thank me later! Xoxo Amo

Monday Madness. This is a very late update compared to usual but busy day today. This morning was just nuts down the beach. I only took a few photos before having to rush to an early meeting in the city. The swell should still be here tomorrow, so go and have a look if you can. Xoxo Amo

FriYay. How’s everyone today? After two days in Melbs (Melbourne for the hipsters), I’m back in the hood. What a morning! Incredible light, the surf was ON and the Icebergs was packed - perfect for photo ops. This morning I caught up with my mate Ben, a fellow Frenchy that I haven’t seen for years. We hung out around the Bergs and finished with a swim in South Bondi - how original. Enjoy your weekends my friends. Mine is going to be pretty epic. I’m going into the wild, literally. That’s right, I’m going to one of @in2thewild.aus’s tiny houses. More on this subject later. Stay tuned people! Have a cracking weekend, Lots of love, Amo

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